Immersion Corporation is the leading innovator of touch feedback technology, also known as haptics. The company provides technology solutions for creating immersive and realistic experiences that enhance digital interactions by engaging users’ sense of touch. Immersion's technology has been adopted in more than 3 billion digital devices, and provides haptics in mobile, automotive, consumer electronics products as well as gaming, including the latest PlayStation 5 DualSense haptic controller.
My role on this project as Lead Interaction Design Architect was to help create a demonstrator unit which would present the value of haptics in automotive touchscreens to enhance user experience and showcase how haptics alongside clever interaction design can improve driver safety by reducing gaze behavior during in-car interactions with touch screens. 
This demo was built and designed with Immersion's Active Sensing Technology and TDK's PowerHap Piezo Actuator, and the UI was build using Unity. Haptic Technology made by Immersion creates high definition touch feedback on touchscreens and other touch surfaces. 
Throughout this project I was responsible for design research, interaction use cases, journeys maps, user flow diagrams, interaction architecture, low & high-fidelity prototypes, art direction, visual design, final UI assets and last but lot least haptic design and integration. 
I was collaborating closely with a UX Researche, hardware and software engineering teams to developed this demonstrator with Immersion's haptic technology using TKD's Piezo Actuator. Various design processes, including problem framing, proto-persona, UX Business Canvas and lab usability testing sessions were done by the UX Researcher on the team.
This demonstrator has been presented at multiple shows like CES, Tokyo Automotive Show and private viewing to automotive OEMs and Tier's. It has received high praises for its innovative engineering and haptic design. 
Haptics Design
Why haptics?
Haptics can perfectly complement the audio-visual components of traditional touch surfaces interactions as to simulate the sensations related to the physical counterpart of a digital UI element. That would help the user achieve the intended tasks easier and faster (i.e. less confusion and frustration), and thus increase joy and positive attitude towards the product. 
Haptics and Cognitive load
Haptics can be used to efficiently convey information to the user as the sole sensory channel or in addition to the other channels (i.e. Audio Visual). However, haptics has the advantage of reducing the visual attention load of a driver, and of overcoming the audible noise problem in a car where audio cues can be misinterpreted.  
To achieve this, I have grouped the haptic effects into 3 cathegories which I would use across interaction in this demonstrator. 
Information Architecture + User Flow
Interactions Breakdown 
Map Interations
Final Visual Design
This project was a team effort, only possible with the collaboration between very talented and passionate group of individuals at Immersion Corporation.

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